SWC is an international watch company based in London. The company, although it is not an exclusive authorized dealer, is dedicated to provide consumers worldwide with the finest, brand-named watches at the most affordable prices, something which has been successfully doing for more than 20 years now.
Following the trends of our modern times, SWC has recently entered the e-commerce by creating its own web site on the Internet. By applying the same high-level quality service, SWC sells new only, luxurious watches at the lowest possible prices on the Internet.
How could this be achieved? It is simple. SWC purchases its stock directly from major authorized distribution channels. By maintaining the lowest possible overhead and by transferring the whole "authorized dealer discount (%)" directly to the retail client, SWC is able to always deliver the desired genuine watch at an exceptionally low price to any customer in the world.

Swiss Watch Centers (S.W.C.) are not official dealers for any watch brand.